General Scale:
1: Not Ready | 2: Early Stage | 3: Developing | 4: Strong | 5: Fully Ready
Score 1–2: Little or no understanding of target market. No research conducted.
Score 3: Basic awareness of target market but limited analysis.
Score 4: Good understanding with some supporting research.
Score 5: Clear, well-researched target market with validated opportunity.
Score 1–2: Value proposition is unclear or not differentiated for export markets.
Score 3: Some differentiation identified but not yet adapted for international buyers.
Score 4: Clear value proposition adapted for target market.
Score 5: Compelling, tested value proposition with international buyer validation.
Score 1–2: Product/service not ready for export (certifications, packaging, language, etc.).
Score 3: Partially ready; some adaptation required.
Score 4: Mostly ready with minor adaptations needed.
Score 5: Fully export-ready with all compliance and adaptation completed.
Score 1–2: No export pricing strategy in place.
Score 3: Basic pricing considered but not validated against market.
Score 4: Competitive pricing developed with some market validation.
Score 5: Robust export pricing strategy with margins, FX, and market benchmarking.
Score 1–2: No routes to market identified.
Score 3: Some channels considered but no concrete plan.
Score 4: Clear channel strategy with initial partner/distributor contacts.
Score 5: Established routes to market with active distribution relationships.
Score 1–2: Insufficient financial resources to support export activity.
Score 3: Limited capacity; funding options being explored.
Score 4: Adequate financial base with some export funding in place.
Score 5: Strong financial capacity with dedicated export budget.
Score 1–2: No dedicated resource for export development.
Score 3: Some staff time allocated but not dedicated.
Score 4: Part-time dedicated resource with export responsibilities.
Score 5: Dedicated export team or manager in place.
Score 1–2: No awareness of regulatory requirements in target markets.
Score 3: Aware of requirements but no action taken.
Score 4: Key requirements identified and partially addressed.
Score 5: Full compliance achieved for target markets.
Score 1–2: Website/digital presence not suitable for international audiences.
Score 3: Basic digital presence; some international relevance.
Score 4: Good digital presence with some international targeting.
Score 5: Strong, internationally optimised digital presence and marketing strategy.
Score 1–2: Exporting is not a strategic priority for leadership.
Score 3: Interest expressed but no formal commitment.
Score 4: Leadership committed with informal plans in place.
Score 5: Exporting is a core strategic priority with full leadership buy-in.